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Obviously unethical consulting … but why?

… and with this, my rational mind kicked in and argued that as an ‘Entrepreneur’, isn’t this exactly what I was supposed to be doing? Trying to make as much money as quickly as possible, while minimizing my costs? Isn’t that what business is all about? Isn’t this providing the customer more value faster? Maybe this is the way to go! Think about it; StarBucks is praised for quadrupling the price of a cup of coffee by adding foam … foam! … Air with a thin milk film separating the $5.00 air from the free air. How is it StarBucks is praised for selling foam, while what I described above is clearly wrong? To be honest, I had a very tough struggle with this …

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